FooEvents

FooEvents

#Overview
WP Fusion integrates with FooEvents to allow you to add event attendees as contacts to your CRM of choice.
You can also apply tags based on the event ticket purchased, and sync event details to custom fields in your CRM, such as Event Date, Venue, and Booking Time.
#Syncing customer and attendee details
By default WP Fusion will add the person who purchases the tickets to your CRM (via the WooCommerce integration).

To add event attendees as separate contacts, navigate to the WP Fusion tab in the WooCommerce product and check the box for Add attendees.
You can also specify tags to be applied just to event attendees.
If an order is later refunded, any tags applied to the event attendees at checkout will be automatically removed.
#Event time and venue
WP Fusion also lets you sync the event date, time, and venue name from your events to the customer』s contact record in your CRM, so this data can be merged into emails. These fields can be enabled from the Contact Fields list in the WP Fusion settings.

#Custom attendee fields
If you』re using the Custom Attendee Fields addon, any custom fields you』ve added to checkout will appear under the FooEvents section in the Contact Fields tab of the WP Fusion settings.

For each custom field you can specify a corresponding custom field in your CRM in which to store the data.
#Bookings
If the FooEvents Bookings extension is active, you will also see two addition fields under the FooEvents header in the Contact Fields list, Booking Date and Booking Time.
When someone makes a booking via a bookable event, their selected date and time will be synced to the corresponding custom fields in your CRM.
You can then use this data in automations in your CRM to send pre-event and/or followup reminder emails and SMSs to your event attendees.
#Zoom
WP Fusion allows you to sync the Zoom meeting ID and join URL to custom fields in your CRM when an attendee registers for a Zoom event. You can enable the fields Zoom Meeting ID and Zoom Join URL from the FooEvents section of the Contact Fields settings.
When an attendee buys a ticket or registers for an event that includes a Zoom meeting, the corresponding custom fields will be updated in your CRM.

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Events Manager

Events Manager

#Overview
WP Fusion integrates with Events Manager to allow you to add event attendees as contacts to your CRM of choice when they register for an event. You can also optionally apply CRM tags based on the event the person registered for.
#Adding contacts
By default WP Fusion will sync any event registrations to your CRM as contacts, with the name and email address provided at registration. If a contact already exists with the same email address they will be updated.
#Syncing custom fields
WP Fusion registers a few Events Manager custom fields for sync. These can be found on the Contact Fields tab in the WP Fusion settings.

When someone registers for an event, any enabled fields will be synced to the corresponding custom fields on their contact record in your CRM.
The available fields are:

Event Name: The name of the event the person registered for
Event Date: The date of the event
Event Time: The start time of the event
Event Location Name: The name of the event location
Event Location Address: The full address of the event location

WP Fusion will also detect any custom fields on your booking forms, and these will show up in the Contact Fields list, where they can be mapped to custom fields in your CRM.
#Tagging contacts
WP Fusion adds a meta box to the bottom of any Event post type. Here you can specify tags to be applied in your CRM when someone registers for that event.

The tags specified for Apply Tags will be applied in your CRM when someone registers for an event.
The tags specified for Apply Tags – Approved will be applied to the event attendee when an admin approves their event booking.
#Exporting registrations
WP Fusion includes a batch export tool for Events Manager that can retroactively sync event bookings to your CRM from before you installed WP Fusion.
This can be found at Settings » WP Fusion » Advanced » Batch Operations.
Select the Events Manager bookings option and click the Create Background Task button to start the export.
WP Fusion will go through every event booking in Events Manager and create/update contact records in your CRM for each event attendee, as well as sync any enabled custom fields. Any tags configured on the corresponding events will also be applied.

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EventON

EventON

#Overview
WP Fusion integrates with EventON to allow you to add event attendees as contacts to your CRM of choice when they purchase a ticket using the Event Tickets addon.
You can also sync event details to custom fields in your CRM, and apply CRM tags based on the event ticket purchased (via the WooCommerce integration).
#Syncing custom fields
WP Fusion registers a few EventON custom fields for sync. These can be found on the Contact Fields tab in the WP Fusion settings.

When someone registers for an event, any enabled fields will be synced to the corresponding custom fields on their contact record in your CRM.
The available fields are:

Event Name: The name of the event the person registered for
Event Start Date: The start date of the event
Event Start Time: The start time of the event
Event End Date: The end date of the event
Event End Time: The end time of the event

#Tagging contacts
Because the Event Tickets addon uses WooCommerce to sell tickets, these settings are configured via WP Fusion』s WooCommerce integration.
After creating your EventON ticketed event, head to WooCommerce » Products in the WordPress admin, and click Edit on the corresponding ticket product.

In the WP Fusion tab of the WooCommerce settings metabox you can configure tags to apply in your CRM when a ticket is purchased for that event.
For more information, see the WooCommerce documentation.

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Event Espresso

Event Espresso

#Overview
WP Fusion integrates with Event Espresso to allow you to add contacts to your CRM of choice when they register for an event. You can also optionally apply tags based on the ticket used at registration.
#Syncing contact records
To sync new event registrations to your CRM, head to Settings » WP Fusion and scroll down to the Event Espresso section on the Contact Fields tab.

For each Event Espresso field you can select a corresponding field in your CRM in which to store the data.
WP Fusion will detect any custom questions on your registration forms, and these can be synced to custom fields in your CRM as well.
If there are multiple attendees entered on the same registration form, these will be added as separate contacts.
#Event Fields
In addition to the attendee fields, WP Fusion can sync several 「pseudo」 fields related to the event and venue to the attendee』s contact record in your CRM.
This data can then be used in your CRM to create segments of your event attendees, trigger automations, or be merged into followup emails.
Those fields are:

Event Name
Event Start Date
Event Start Time
Venue Name
Venue Address
Venue City
Venue State
Venue Country
Venue Postal Code

#Other fields
WP Fusion can sync the purchased ticket name to a custom field in your CRM, by enabling the Ticket Name field. This can be used to create segments of attendees based on the name of the purchased ticket.
By enabling the Registration Status field, WP Fusion will sync the attendee』s registration status to your CRM when the registration is created, and each time the registration status is updated. This can be used to trigger automations based on the status of someone』s registration, for example Wait List or Approved.
#Ticket Settings
WP Fusion includes a few options for applying CRM tags to your Event Espresso registrants and attendees. These can be accessed by clicking the Advanced Settings button (the gear icon) on any Event Espresso ticket.
#Multiple Attendees
By default WP Fusion will sync just the customer who purchased the ticket to your CRM. To sync each event attendee as a separate contact, enable the checkbox for Add Attendees.

Each event attendee will be synced to your CRM with the details provided for that attendee at checkout, and any tags specified on the ticket settings will be applied to the event attendees as well as the person who purchased the tickets.
#Registration tagging
The ticket settings panel also includes options for applying tags in your CRM based on the status of an event registration.

There are two settings:

Apply Tags – Pending: These tags will be applied to the attendee after they』ve submitted their details but before a payment has been made.
Apply Tags – Approved: These tags will be applied when a payment has been received or an attendee is manually approved.

#Event check-ins
WP Fusion can also detect when an attendee is checked in our checked out of an event in Event Espresso, and apply tags in your CRM. This setting is found on with the other WP Fusion settings when editing an event ticket.

When you manually mark an event attendee as checked-in or checked-out of an event, these tags will be applied to that attendee』s contact record in your CRM.
#General Settings
WP Fusion includes some general settings for Event Espresso. These can be found at Settings » WP Fusion » Integrations » Event Espresso.

For each registration status you can select tags to be applied in your CRM.
When a registration is created or a registration status changes, the specified tags will be applied to the registrant』s contact record in your CRM.
#Exporting Registrations
WP Fusion includes a batch exporter tool for Event Espresso registrations. This can be found under Settings » WP Fusion » Advanced.

Running the Event Espresso registrations operation will find any 「Approved」 Event Espresso registrations that have not yet been processed by WP Fusion, and sync them to your CRM as if they just happened. This will create / update contact records based on the provided registration data, and apply any tags you』ve configured for your events.
#(Advanced) Unlocking registrations for re-export
It may occasionally be necessary to export registrations to your CRM a second time, for example if you』ve modified the tags configured on your tickets.
By default WP Fusion will not process the same Event Espresso registration twice, to avoid sending duplicate data to your CRM, but there is a way to unlock those registrations for re-export by visiting a special URL in the admin.
To unlock registrations for re-export, go to the WP Fusion settings page and append &ee_reset_wpf_complete=true to the URL. For example:
https://mysite.com/wp-admin/options-general.php?page=wpf-settings&ee_reset_wpf_complete=true
You』ll see a message indicating that the wpf_complete meta key was removed from your registrations.

Then you can export the registrations again using the Event Espresso registrations option under Batch Tools.

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Mailchimp Event Tracking

Mailchimp Event Tracking

#Overview
Using WP Fusion you can track events from supported plugins in Mailchimp.
For an overview of event tracking in Mailchimp in general, see this link.

The Event Tracking addon currently supports the following plugins:

Easy Digital Downloads
EDD Software Licensing
Gravity Forms
LearnDash
LifterLMS
WooCommerce

Coming soon:

BuddyBossGamipress
Presto Player

#How it works
When an event is tracked in a supported plugin, it will be recorded to the WP Fusion activity logs, and sent to the corresponding person』s contact record in Mailchimp.
Tracked events will then show up in that contact』s Activity Feed timeline.
#How it looks
Events are displayed on the Activity Feed timeline on Mailchimp contact records.

Events can also be used as trigger in your automations.

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Intercom Event Tracking

Intercom Event Tracking

#Overview
Using WP Fusion you can track events from supported plugins in Intercom.
For an overview of event tracking in Intercomin general, see this link.

The Event Tracking addon currently supports the following plugins:

Easy Digital Downloads
EDD Software Licensing
Gravity Forms
LearnDash
LifterLMS
WooCommerce

Coming soon:

BuddyBossGamipress
Presto Player

#How it works
When an event is tracked in a supported plugin, it will be recorded to the WP Fusion activity logs, and sent to the corresponding person』s contact record in Intercom.
Tracked events will then show up in that contact』s Recent events timeline.
#How it looks
Events are displayed on the Recent events timeline on Intercom contact records.

Events can also be used as a Series』 Entry rule trigger.

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HubSpot Event Tracking

HubSpot Event Tracking

#Overview
Using WP Fusion you can track events from supported plugins in HubSpot, as engagements.
For an overview of engagements in HubSpot in general, see this link.

The Event Tracking addon currently supports the following plugins:

Easy Digital Downloads
EDD Software Licensing
Gravity Forms
LearnDash
LifterLMS
WooCommerce

Coming soon:

BuddyBossGamipress
Presto Player

#How it works
When an event is tracked in a supported plugin, it will be recorded to the WP Fusion activity logs, and sent to the corresponding person』s contact record in HubSpot as an engagement.
Tracked events will then show up in that contact』s Activity timeline.
#How it looks
Events are displayed on the Recent Activities timeline on HubSpot contact records.

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Groundhogg Event Tracking

Groundhogg Event Tracking

#Overview
Using WP Fusion you can track events from supported plugins in Groundhogg, either on the same site, or on a remote site over the REST API.

Note: As of v1.0.0 of the Event Tracking Addon (November 2021), events are sent to Groundhogg and recorded by Groundhogg into the database, but they are not yet displayed on the contact record.
A future update of Groundhogg will include the new Activity timeline feature (pictured below), and at that time all your historical events tracked by WP Fusion will become visible.

The Event Tracking addon currently supports the following plugins:

Easy Digital Downloads
EDD Software Licensing
Gravity Forms
LearnDash
LifterLMS
WooCommerce

Coming soon:

BuddyBossGamipress
Presto Player

#How it works
When an event is tracked in a supported plugin, it will be recorded to the WP Fusion activity logs, and sent to the corresponding person』s contact record in Groundhogg CRM.
Tracked events will then show up in that contact』s Activity timeline, under the WP Fusion activity type.
#How it looks
Events are displayed on the Activity timeline on Groundhogg contact records.
Groundhogg event trackingEvents tracked by WP Fusion are shown on the Activity timeline on each person』s Groundhogg contact record.
Events can also be used as benchmarks or conditions, including the number of times the event happened, and the time period.

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Gist Event Tracking

Gist Event Tracking

#Overview
Using WP Fusion you can track events from supported plugins in Gist.
For an overview of event tracking in Gist in general, see this link.

The Event Tracking addon currently supports the following plugins:

Easy Digital Downloads
EDD Software Licensing
Gravity Forms
LearnDash
LifterLMS
WooCommerce

Coming soon:

BuddyBossGamipress
Presto Player

#How it works
When an event is tracked in a supported plugin, it will be recorded to the WP Fusion activity logs, and sent to the corresponding person』s contact record in Gist.
Tracked events will then show up in that contact』s Activity timeline.
#How it looks
Events are displayed on the Activity timeline on Gist contact records.

Events can also be used as a Workflow trigger.

And as a trigger to Automation Rules:

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Event Tracking Overview

Event Tracking Overview

#Overview
The Event Tracking addon sends events from supported plugins to CRMs that have an 「events」 or 「activity」 component.
The currently supported platforms are:

ActiveCampaign
Bento
Drip
Gist
Groundhogg
HubSpot
Intercom
Mailchimp
Sendinblue

The Event Tracking addon currently supports the following plugins:

Easy Digital Downloads
EDD Software Licensing
Gravity Forms
LearnDash
LifterLMS
WooCommerce

Coming soon:

BuddyBossGamipress
Presto Player

#What are events?
WP Fusion can track user activity by applying tags in your CRM or marketing automation platform, for example based on a product purchase or course progress.
Tags can then be used to unlock content on your site, trigger automated enrollments, or to trigger automations or email sequences in your CRM.
Tags are a great way to check the state of a customer or member, for example:

「Active Subscription – Product A」
「Gold Member」
「Opted In」
「License Expired」

These tags all give you an overview of the state of the contact in your CRM.
#Using tags to track events
Tags are not great at tracking things that happen over time, or in a particular sequence.
For example using tags to track a student』s progress through a course can result in something like this:
Using tags to track progress or page views can clutter up your account.
The student gets a new tag every time they view or complete a lesson, but this results in a bunch of tags with no context as to when each event happened. You also lose the 「big picture」 information underneath all the activity-tracking tags.
#Using events to track events
Using events simplifies this greatly. Look at this example from ActiveCampaign.
WP Fusion tracks events in the Recent Activities list in ActiveCampaign, where you can see the full timeline of event activity.
The course progress shows up on the right side of the contact record, alongside purchase and automation activity.
For each event we can see when it happened. In cases where the events have values, like quiz attempts, we can see those as well (i.e. quiz scores).
Just like tags, events can also trigger automations. In this case we have an automation that』s triggered when a quiz is passed with a grade of 75% or higher.
Events can be used as automation triggers, optionally with event values
And events can be used as conditions in automations. This is especially powerful because you can perform logic on how many times the event has happened for that contact.
Events can be used in conditions in automations
#How to configure events
Events can be managed in two places:

On the individual post settings (for example a product, form, or course)
In the global settings, at Settings » Event Tracking

The global settings interface looks like this:
Event Tracking Global SettingsThe Event Tracking global settings provide an overview of every post on your site that is configured to track events, as well as the option to track global events.
For each detected plugin integration, you will see a list of triggers, and their configured events.
If events have been configured on individual posts, they will also be listed under their respective trigger.
You can click Add Trigger to add a new trigger to the integration, and then select the trigger type from the dropdown. By clicking the merge tags button in the input field, you can select dynamic properties that will be merged into the event when it is triggered.
A preview beneath the event inputs will show you what the event will look like, using sample data.
#General settings
You can find the general settings for event tracking at Settings » WP Fusion » Addons.

There is currently one setting:

Log Events: By default all events are recorded to the activity logs. If you don』t want to record events to the logs, you can un-check this setting.

#Performance
The Event Tracking addon was designed with performance in mind. Any events that are generated during a page view are saved up, and are sent to your CRM in the footer of the page, after everything else has loaded.
In addition, Event Tracking API calls are sent 「non-blocking」, which means the API calls are sent to your CRM without waiting for a response. This means the API calls are sent basically instantly, and shouldn』t cause any noticeable impact on your site』s speed.
#Beta status
The Events Addon is still in beta status and the list of integrations is limited to:

WooCommerce

New order
Product purchase
Subscription status change

Easy Digital Downloads

New order
Software Licensing license activation
Software licensing add site
Subscription status change

LearnDash

Course progress
Quiz attempt

LifterLMS

Course progress
Quiz attempt

Additional integrations and triggers are planned for Q1 2022.
 

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