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Mautic Abandoned Cart Tracking

There are a lot of strategies for tracking and following up on abandoned carts. This guide will provide an overview of how to set up a basic abandoned cart tracking workflow for Mautic.

First, go to the Addons tab under the WP Fusion settings and select a tag to be used for abandoned cart tracking. You use an existing tag, or type a new one into the box. WP Fusion will automatically apply this tag to the user when checkout is begun, and the tag will be removed if checkout is completed successfully.
Next, log into your Mautic account and create a new Campaign. The automation should be triggered when the 「Abandoned Cart」 tag is added. Add a timer (one hour is usually a good amount), and after the timer create a condition like in the picture below.

Anything under the 「Yes」 part of the condition will be run if the contact has begun checkout but hasn』t completed it within the specified time. From here you can add the contact to a list, send an email, and/or create an internal task for further followup. See the image below for an overview of the entire automation.

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Infusionsoft Abandoned Cart Tracking

There are a lot of strategies for tracking and following up on abandoned carts. This guide will provide an overview of how to set up a basic abandoned cart tracking workflow for Infusionsoft.

First, log into Infusionsoft and create a new tag for tracking abandoned carts. Then go to the Addons tab under the WP Fusion settings and begin typing the tag name. If the tag doesn』t appear in the dropdown, click the Resynchonize link that appears. WP Fusion will automatically apply this tag to the user when checkout is begun, and the tag will be removed if checkout is completed successfully.

You can also configure tracking tags on a per product basis by going to the product edit screen in either WooCommerce or Easy Digital Downloads. Next, log into your Infusionsoft account and create a new campaign. Add an 「Applies a Tag」 goal and select the tag you created earlier.

Then attach a new sequence to this goal. In this sequence, add a Delay Timer, like in the image below.

Create two additional sequences behind this one. When you connect the the second sequence to the 「Wait」 sequence, a decision diamond should appear like in the image below.

Click on the decision diamond, and for the 「Customer Abandoned Cart」 sequence, configure the logic something like:

Finally, in the Customer Abandoned Cart sequence, add any emails or further actions you』d like to happen when a customer』s cart was abandoned.
Using this simple sequence you can send an email to customers who added products to their cart but didn』t check out within one hour. By configuring tags on a per product basis, and using more advanced logic rules, you can create highly personalized followup emails based on the specific products that were in the user』s cart.
#Video – Abandoned Cart Infusionsoft

 

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HubSpot Abandoned Cart Tracking

#Overview
Using WP Fusion you can track abandoned carts in WooCommerce, Easy Digital Downloads, MemberPress, and other WordPress plugins, and follow up on them from HubSpot.
For an overview of abandoned cart tracking with WP Fusion in general, see Abandoned Cart Tracking Overview.
#HubSpot setup tutorial
First create a static list in HubSpot for tracking abandoned carts. In this case we』ll call it 「Abandoned Cart」.

Then, in the WP Fusion settings, click Refresh Available Lists and Fields to load the new list into WordPress.
Make sure that the WP Fusion – Abandoned Cart Addon plugin is active. Then, From the Addons tab in the settings, select the new list in the Apply Lists dropdown.

#Syncing the cart recovery URL
In addition to adding contacts to a list when they abandon a cart, WP Fusion can also sync several cart details with HubSpot, including a cart recovery URL.
First, in HubSpot, create two new custom contact properties to store the total cart amount and recovery URL.

Then click Refresh Available Lists & Fields again in the WP Fusion settings to load the new properties into WP Fusion.

From the Contact Fields tab, under the WP Fusion Abandoned Cart header, select the corresponding custom field in HubSpot for each listed field to enable it for sync.
#Create the workflow
Next head to Workflows in HubSpot and create a new workflow. The trigger is going to be List Membership » Is a member of Abandoned Cart.

Then add a delay, in this example one day, and a condition.
WP Fusion will automatically remove the contact from the Abandoned Cart list when they complete checkout, so we can use their list membership to determine if the cart is still abandoned.
Then, under the Yes path, add a Set as marketing contact action so that we can send emails, and finally add the abandoned cart email.

Using personalization tags, you can merge in the contact』s name, cart value, and cart recovery URL.
#Testing
To test the abandoned cart functionality, open an incognito browser window, add a product to your cart, and head to the checkout. Once you』ve entered your name and email address on the checkout, WP Fusion will sync the data to HubSpot, and assign the Abandoned Cart list.
The WP Fusion logs show any data being sent to HubSpot.
You can check the WP Fusion activity logs to see the data that』s being synced to HubSpot.

In HubSpot, the test contact has been added to the Abandoned Cart list.

And by setting the delay on the email to one minute instead of one day, we can also confirm that the cart recovery email is successfully sent.
Clicking the recovery link will take the customer back to your store, with their cart contents automatically restored, and the checkout pre-filled with the details from their HubSpot contact record.
And that』s it, you』ve created an abandoned cart recovery campaign using WP Fusion and HubSpot!

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Drip Abandoned Cart Tracking

#Overview
Using WP Fusion you can track abandoned carts in WooCommerce and Easy Digital Downloads and follow up on them in Drip.
There are two ways to do this, either via Drip』s Shopper Activity API, or using the older tag-based method.
 
Shopper Activity API #New
The Shopper Activity API supports syncing the full cart contents to Drip when a customer updates their cart in WooCommerce.
To enable this feature check the box for Sync Carts from the Addons tab in the WP Fusion settings.

You can also specify the page the customer should be taken to when they click on the cart recovery link. The Current Page option can be used if you have multiple checkout pages (for example with CartFlows).

Note: With this method enabled it』s not necessary to use tags for tracking cart abandonment, and it』s not necessary to use a custom field for the recovery URL.

#Setup in Drip
When a customer begins checking out a new cart will be created in Drip, which will trigger the 「Created a cart」 action. When a customer adds something new to their cart it will trigger the 「Updated a cart」 action. You can use these actions as an entry point for your workflows.

Drip includes a pre-built workflow called 「Ecommerce Blueprint: Cart Activity Abandoned Cart」, which can be installed from here, and works with WP Fusion without any additional configuration.
Update: Drip』s 「Dynamic Content」 element for cart recovery does not work reliably with WP Fusion since it was built for Shopify. But the same effect can be achieved by adding some Liquid code to your cart recovery email.
The code is:
{% for item in event.items %}

{{ item.name }} Price: ${{ item.price }} Quantity: {{ item.quantity }} View Product

{% endfor %}

To edit the Liquid code in your Drip emails, click on any text area and switch over into Source mode by clicking the  icon, then paste in the code above.

Your email should then look something like this:

See the Drip documentation for more info on the syntax for Liquid tags.
The cart recovery link can be added by creating a button with the URL {{ event.cart_url }}.

#How it looks
Your customer』s cart contents will be merged into the email, including product names, prices, and images.

#Video – Abandoned Cart Drip (Shopper Activity API)

#Troubleshooting
When a customer begins to check out you should see an entry appear (within a couple of minutes) on their activity stream in Drip with the cart contents.

If this entry doesn』t appear or you experience other unexpected behavior with abandoned cart tracking, please first turn on WP Fusion』s activity logs and begin a test checkout to trigger the abandoned cart actions.

The Abandoned Cart Addon will write detailed information to the logs, which you can include in your support ticket.
 
#Tag-based method
This method is available for people who don』t want to use the Shopper Activity API.
#Setup in WordPress
First, go to the Addons tab under the WP Fusion settings and select a tag to be used for abandoned cart tracking.

You use an existing tag, or type a new one into the box. WP Fusion will automatically apply this tag to the user when checkout is begun, and the tag will be removed if checkout is completed successfully.
#Setup in Drip
Next, log into your Drip account, select Workflows from the Automation dropdown, and create a new Workflow. The automation should be triggered when the 「Abandoned Cart」 tag is added. Add a timer (one hour is usually a good amount), and after the timer create a decision like in the picture below.

Anything under the 「Yes」 part of the decision will be run if the contact has begun checkout but hasn』t completed it within the specified time. From here you can add the contact to a list, send an email, and/or create an internal task for further followup. See the image below for an overview of the entire automation.

In this example we wait for one hour after the cart was abandoned, then send a one-off email to the customer to follow up.

#Recovery URLs
WP Fusion supports saving a customer』s abandoned cart in WooCommerce and syncing a recovery URL to Drip, which can be sent in an email. To set this up, enter a field to be used to store the cart recovery URL.

Then in your abandoned cart email (see above), insert a link, using the Liquid Tag for the recovery url.

When the customer clicks the link in the email, they』ll be taken to the WooCommerce checkout with their cart contents restored.
#Video – Abandoned Cart Drip (Tag-based)

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ConvertKit Abandoned Cart Tracking

There are a lot of strategies for tracking and following up on abandoned carts. This guide will provide an overview of how to set up a basic abandoned cart tracking workflow for ConvertKit.

First, go to the Addons tab under the WP Fusion settings and select a tag to be used for abandoned cart tracking. You use an existing tag, or type a new one into the box. WP Fusion will automatically apply this tag to the user when checkout is begun, and the tag will be removed if checkout is completed successfully.
Next, log into your ConvertKit account and create a new Automation. The automation should be triggered when the 「Abandoned Cart」 tag is added. Add a timer (one hour is usually a good amount), and after the timer create a condition like in the picture below.

Anything under the 「Yes」 part of the condition will be run if the contact has begun checkout but hasn』t completed it within the specified time. From here you can add the contact to a list, send an email, and/or create an internal task for further followup. See the image below for an overview of the entire automation.

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Changelog

1.7.0 - 7/2/2021

Moved cart storage out of transients and into a custom post type
Added support for auto-applied discounts with EDD when using cart recovery URLs
Improved - Abandoned cart tracking at checkout will also identify the visitor to site tracking scripts with supported CRMs
Improved - Cart recovery links with WooCommerce and EDD will identify the visitor to site tracking scripts with supported CRMs
Fixed Sendinblue contacts with + symbols in their email address not working with cart recovery URLs
Fixed errors recovering carts when both WooCommerce and Easy Digital Downloads are active at the same time

1.6.8 - 5/28/2021

Fixed cart recovery not working with WooCommerce 5.2.x
Fixed errors when WP Fusion wasn't connected to a CRM

1.6.7 - 3/10/2021

Added support for syncing cart discounts to ActiveCampaign (Deep Data) from Easy Digital Downloads and WooCommerce
Added Cart Discount Code and Cart Discount Amount fields for sync
Added wpf_abandoned_cart_apply_tags filter
Added wpf_abandoned_cart_data filter
Improved - Cart fields have been moved to the Contact Fields settings tab
EDD cart recovery will now restore cart discounts, fees, and the selected payment gateway
EDD cart recovery will now pre-fill customer information

1.6.6 - 2/22/2021

Improved - customer_id created by an ActiveCampaign cart will now be passed to the Enhanced Ecommerce addon at checkout
Fixed error adding products to cart with ActiveCampaign and Deep Data categories being generated from product attributes
Fixed Easy Digital Downloads cart tracking not working when only one payment gateway was active
Fixed fatal error activating the Abandoned Cart addon with WP Fusion Lite

1.6.5 - 1/8/2021

Added download image URL to cart data with Easy Digital Downloads
Added product description to cart data with Easy Digital Downloads and WooCommerce

1.6.4 - 9/28/2020

Improved pre-filling the checkout fields when using the recovery link
Fixed compatibility bug with WP Multilang
Fixed some bugs when syncing a cart during an active auto-login session
Updated for tags select compatibility with WP Fusion 3.35

1.6.3 - 8/11/2020

Fixed abandoned cart actions not running when EDD payment gateway was changed
Added .pot file

1.6.2 - 5/11/2020

Fixed fatal error with EDD getting cart recovery URL

1.6.1 - 4/28/2020

Fixed cart recovery URL not working with CRMs without cart support

1.6 - 4/22/2020

Added LifterLMS abandoned cart tracking
Added Sync Carts support for Easy Digital Downloads
ActiveCampaign integration will now update an existing cart if one exists instead of creating a new one
Fixed MemberPress trying to sync carts during WooCommerce checkout
Fixed MemberPress assigning an empty tag if no abandoned cart tag was specified

1.5.4 - 2/24/2020

Added support for currencies other than USD with ActiveCampaign Deep Data
Fixed cart recovery links not restoring variation IDs

1.5.3 - 2/17/2020

Added per-product abandoned cart tagging to MemberPress
Added option to sync selected product attributes to categories in Drip
WooCommerce integration will now inherit store settings regarding product prices being inclusive vs exclusive of tax
Fixed MemberPress abandoned cart tags not being applied to logged in users

1.5.2 - 1/23/2020

Added Deep Data / Shopper Activity support for MemberPress abandoned cart tracking
Fixed not detecting email field properly on some MemberPress checkouts

1.5.1 - 11/20/2019

Fixed time zone calculation in ActiveCampaign cart data

1.5 - 11/11/2019

Added MemberPress integration
Added support for WooCommerce product variations in cart data with Drip and ActiveCampaign
Added option to send prices tax-inclusive with WooCommerce
Fixed time zone calculation for occurred_at with Drip
Fixed tags not applying for guest checkouts with EDD

1.4.1 - 9/19/2019

Added option to select cart image size for Drip and ActiveCampaign
Added progressive updates for checkout form data

1.4 - 6/12/2019

Added Deep Data Abandoned Cart support for ActiveCampaign
Added support for auto-applied coupons during cart recovery
Recovered abandoned carts will now pre-fill the name and email address at checkout
Fixed Drip Shopper Activity cart recovery URL not syncing if URL was also being sent to a custom field

1.3.1 - 6/4/2019

Fixed product variations breaking Shopper Activity abandoned carts with Drip

1.3 - 4/22/2019

Added Shopper Activity API support for Drip
Added option to change the cart recovery URL destination

1.2 - 4/16/2019

Added option for syncing total cart value to a custom field

1.1 - 3/18/2019

Fixes for tags sometimes not applying when "On Add to Cart" setting was enabled
Abandoned cart async actions will only run once per checkout form

1.0 - 1/25/2019

Fallback for when product ID isn't present on variation cart items
Fix for sending cart recovery URL for logged in users

0.9 - 8/23/2018

Bugfixes

0.8 - 8/22/2018

Updated WooCommerce settings storage

0.7 - 8/16/2018

Added cart recovery URL for WooCommerce

0.6 - 12/22/2017

Added abandoned cart tags for Woo / EDD product variations

0.5

Fixed issues where sometimes duplicate contacts would be created

0.4

Compatibility updates for WPF v3.3
WooCommerce 3.0 fixes

0.3

Fixed checkout errors

0.2

Added support for per-product tagging
Added option to apply tags on Add To Cart for logged in users

0.1

Initial release

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AgileCRM Abandoned Cart Tracking

There are a lot of strategies for tracking and following up on abandoned carts. This guide will provide an overview of how to set up a basic abandoned cart tracking workflow for AgileCRM.

First, go to the Addons tab under the WP Fusion settings and select a tag to be used for abandoned cart tracking. You use an existing tag, or type a new one into the box. WP Fusion will automatically apply this tag to the user when checkout is begun, and the tag will be removed if checkout is completed successfully.
Next, log into your AgileCRM account, navigate to Automations (the gears button on the menu), and create a new Tag Added automation. The automation should be triggered when the 「Abandoned Cart」 tag is added. Add a timer (one hour is usually a good amount), and after the timer create a Check Tags condition like in the picture below.

Anything under the 「Yes」 part of the condition will be run if the contact has begun checkout but hasn』t completed it within the specified time. From here you can add the contact to a list, send an email, and/or create an internal task for further followup. See the image below for an overview of the entire automation.

#Video – Abandoned Cart AgileCRM

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ActiveCampaign Abandoned Cart Tracking

#Overview
Using WP Fusion you can track abandoned carts in WooCommerce, Easy Digital Downloads, MemberPress, and other WordPress plugins, and follow up on them in ActiveCampaign.
There are two ways to do this, either via ActiveCampaign』s Deep Data API (Plus plans and higher), or using the older tag-based method.
#Deep Data API
The Deep Data API supports syncing the full cart contents to ActiveCampaign when a customer updates their cart in WooCommerce or Easy Digital Downloads.
To enable this feature check the box for Sync Carts from the Addons tab in the WP Fusion settings.

You can also specify the page the customer should be taken to when they click on the cart recovery link. The Current Page option can be used if you have multiple checkout pages (for example with CartFlows).

Note: With this method enabled it』s not necessary to use tags for tracking cart abandonment, and it』s not necessary to use a custom field for the recovery URL.

#Setup in ActiveCampaign
When a customer begins checking out a new cart will be created in ActiveCampaign, which will trigger an abandoned cart action. You can use this action as an entry point for your automation.

After the trigger, include a delay, and a condition to check if the customer completed checkout. If they haven』t you can send the abandoned cart followup email. Here』s the full automation:

ActiveCampaign includes a pre-built abandoned cart recovery email which is compatible with WP Fusion. You can also create your own email from scratch by adding an Abandoned Cart block to any email.
#How it looks
Your carts will automatically be synced to the associated contact in ActiveCampaign, and will appear in the WP Fusion Deep Data section on the contact record, with a status Abandoned.

If you』re using WP Fusion』s Enhanced Ecommerce Addon, carts will automatically be marked as Completed once the order is completed.
#Video – ActiveCampaign Abandoned Carts (Deep Data API)

#In emails
The customer』s cart contents will be merged into the recovery email, including product names, prices, and images.

When the customer clicks the Return to Checkout link they will be taken back to the checkout and their cart contents will be restored.
#Troubleshooting
When a customer begins to check out you should see an entry appear on their activity stream in ActiveCampaign with the cart contents. This will appear on the sidebar when viewing the contact record.

If this entry doesn』t appear or you experience other unexpected behavior with abandoned cart tracking, please first turn on WP Fusion』s activity logs and begin a test checkout to trigger the abandoned cart actions.

The Abandoned Cart Addon will write detailed information to the logs, which you can include in your support ticket.
#Tag based method
This method is available for people who don』t want to use the Deep Data API or don』t have an ActiveCampaign Plus plan.
Check out how we use tag-based abandoned cart tracking with ActiveCampaign in this blog post.
#Setup in WordPress
First, go to the Addons tab under the WP Fusion settings and select a tag to be used for abandoned cart tracking. You use an existing tag, or type a new one into the box.

WP Fusion will automatically apply this tag to the user when checkout is begun, and the tag will be removed if checkout is completed successfully.
Next, log into your ActiveCamaign account and create a new Automation. The automation should be triggered when the 「Abandoned Cart」 tag is added. Add a timer (one hour is usually a good amount), and after the timer create a condition like in the picture below.

Anything under the 「Yes」 part of the condition will be run if the contact has begun checkout but hasn』t completed it within the specified time.
From here you can add the contact to a list, send an email, and/or create an internal task for further followup. See the image below for an overview of the entire automation.

#Recovery URLs
WP Fusion supports saving a customer』s abandoned cart in WooCommerce and syncing a recovery URL to ActiveCampaign, which can be sent in an email.
To set this up, click on the Contact Fields tab, and enable the Recovery URL field for sync by selecting a custom field in ActiveCampaign to store the data.

Then in your abandoned cart email, insert a link, using the merge field for the custom field containing the recovery URL.
Heads up: If you are using the recovery URL field in a button in an ActiveCampaign email, it』s recommended to turn off Google Analytics tracking on the email.
The reason is that the UTM parameters can get appended to the contact ID in the button, which causes the cart recovery not to work.
When the customer clicks the link in the email, they』ll be taken to the WooCommerce checkout with their cart contents restored.
#Video – Abandoned Cart ActiveCampaign (Tag Based)

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Abandoned Cart Tracking Overview

#Overview
WP Fusion』s Abandoned Cart addon works with:

WooCommerce
Easy Digital Downloads
LifterLMS
and MemberPress

to automatically add customers to your CRM when they begin checking out on your store.
After the customer』s name and email have been entered on the checkout form, the customer is added as a contact to your CRM (even if they don』t complete the checkout).
You can then use automations in your CRM to follow up with customers who don』t complete checkout within a specified period of time.
The Abandoned Cart addon is available with Plus and Professional licenses.
#General settings

This addon has several general settings, which are found at Settings » WP Fusion » Addons » Abandoned Cart Tracking.
Depending on your connected CRM, different options will appear. The available settings are:

Sync Carts: Both ActiveCampaign and Drip have the ability to sync entire cart contents over their APIs, including the cart products, prices, categories, product images, and applied discounts. If you』re connected to ActiveCampaign or Drip, you can enable this 「enhanced」 cart functionality by checking the box for Sync Carts. For more details see ActiveCampaign Abandoned Cart Guide and Drip Abandoned Cart Guide.
Cart Items Image Size: This setting appears when Sync Carts is enabled and lets you specify the product cart image size that should be synced into your CRM. Larger images will display more clearly in cart recovery emails, but will make the emails slower to load.
Product Categories: This setting appears when Sync Carts is enabled and lets you select how product categories should be treated in ActiveCampaign or Drip. When 「categories」 is selected the product categories will be synced, when 「attributes」 is selected, the selected product attributes will be synced (for example 「Large」, 「Blue」)
Recovery URL Destination: When using recovery URLs (see below), you can select where the URL should take the returning customer. Current Page  works best with plugins like CartFlows, WooFunnels, or LaunchFlows where different products have different checkout pages.
Apply Tags: You can specify tags to be applied to the customer, which can trigger sequences in your CRM to follow up with customers who didn』t complete a purchase. Tags can also be configured for specific products while editing each product (see Plugin Integrations below).
Trigger on Add to Cart: This lets you start the abandoned cart process for logged in users when they add a product to the cart (instead of at checkout).

#Syncing Cart Fields
With all CRMs, WP Fusion has the ability to sync details about the abandoned cart to custom fields on contact records in the CRM. These fields can then be added to cart recovery emails using merge tags.
To enable these fields, head to Settings » WP Fusion » Contact Fields » WP Fusion Abandoned Cart.

Any enabled fields will be synced to the corresponding custom fields in your CRM whenever a cart is updated (currently limited to WooCommerce and Easy Digital Downloads).
#Recovery URLs
With WooCommerce and Easy Digital Downloads, WP Fusion has the ability to generate a cart recovery URL and sync it to a custom field in your CRM.
This can be enabled by enabling the Recovery URL field for sync from the Contact Fields list (see above).
When a customer begins to check out (or their cart contents are updated), the cart contents will be saved into a cache in your database, and the recovery URL will be synced to the selected custom field in your CRM.
The WP Fusion activity logs show the cart data being synced to the CRM once a customer has entered their email address on the checkout page.
You can then use a merge field in the email editor in your CRM to include the unique recovery URL.
Heads up: If you are using a Recovery URL custom field in your CRM as the parameter for a button or link in an email, it』s recommended to turn off Google Analytics tracking on that link.
The reason is that the UTM parameters can get appended to the contact ID, which causes the cart recovery not to work.
When the recovery URL is visited the customer』s cart contents will be restored, and the checkout fields will be pre-filled using the information that was entered in the initial abandoned checkout session.
#Plugin integrations
WP Fusion』s abandoned cart addon can track abandoned carts in WooCommerce, Easy Digital Downloads, LifterLMS, and MemberPress.
In addition to the global settings, you can also track individual products by specifying tags to be applied in your CRM when a specific product is in an abandoned cart.
#WooCommerce
With WooCommerce you can specify product-specific abandoned cart tags from the WP Fusion panel while editing any product.

You can also specify variation-specific tags when editing any variation.
#Easy Digital Downloads
With Easy Digital Downloads cart abandonment tags can be set on the main WP Fusion meta box for each download.

You can also specify cart abandonment tags for individual price IDs when editing a price ID.
#LifterLMS
With LifterLMS, cart abandonment tags can be set up specific to each access plan.

#MemberPress
With MemberPress, cart abandonment tags can be set on the WP Fusion tab when editing any membership level.

#Strategy
The general strategy for tracking abandoned carts with WP Fusion is to set it to apply tags when a checkout has started.
Because the addon will remove those tags when checkout is completed, you can user timers and logic in your CRM to identify customers who started checkout but haven』t yet completed it.

The Abandoned Cart addon works with all of our CRM integrations. See the other articles in this section for more specific strategies for tracking abandoned carts for specific CRMs.

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Automatic Discounts

#Overview
WP Fusion』s WooCommerce integration has the ability to automatically apply a discount based on a contact』s tags in your CRM.
This can be used in conjunction with the Abandoned Cart addon to automatically give a discount to customers who abandon their carts.
#Setup
First create a coupon in WooCommerce. In this example we』ve created a coupon called Recovered Cart Discount with a 10% discount.

Then click on the WP Fusion tab, and select a tag that should trigger the discount.

In this example we』re using the Abandoned Cart tag. You can also make product specific coupons and use product specific tags to trigger them.
You can optionally override the discount label and discount message, or leave them at their defaults.
Then head over to Settings » WP Fusion » Addons and configure the same tag to be applied when a cart is abandoned.

#How it works
When a customer begins checkout a contact record will be created and the Abandoned Cart tag will be applied.
If you』re using Drip or ActiveCampaign the recovery URL will be sent along with the rest of the cart details, and can be merged into an email sent to the customer.
For other CRMs, the cart recovery URL will be synced to the custom field specified in the Recovery URL setting. This will look like https://mysite.com/cart/?wpfrc=xxxxxxxxx.
Heads up: If you are using a Recovery URL custom field in your CRM as the parameter for a button or link in an email, it』s recommended to turn off Google Analytics tracking on that link.
The reason is that the UTM parameters can get appended to the contact ID, which causes the cart recovery not to work.
When the customer follows this link they』ll be taken back to your site, their cart contents will be restored, and their information will be pre-filled on the checkout form.

WP Fusion will load the contact』s tags, and when it detects the Abandoned Cart tag it will automatically apply the associated discount.

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